We all face the highs and lows that come with running our own business. But sometimes, those lows don’t seem to be on their way back up. Why? There can be numerous reasons, but usually, it has something to do with one of the following. And trust me… no judging here! I’ve been there, too, trying to evaluate what needed to change in order to turn things around. If you’re stuck, take this to heart!
1. Lack of Foundation
If you’re marketing towards the wrong group and not getting any benefit from it, you may start to feel confused, frustrated and ready to rip someone’s head off! Why are these things not working?!?! More than likely, because you're catering to the wrong audience and you may not even be sure of what it is, yourself! It’s crucial to know your target market and what you need to offer to them BEFORE you start spending the money and energy to move forward.
Make sure you’re clear on the foundation of your business, such as the mission and vision you plan to move forward with. Write it down! Define exactly what your business will do, for whom and what the desired outcome will be.
2. You’re Not Consistent
Are you consistently getting out in front of new potential clients? Building a successful business means consistently marketing. Not just through Facebook or by sending out eNewsletters, but by venturing out and marketing in new ways. Have you considered doing a webinar? Are the programs you offer consistent for what the marketplace is looking for? It can be tiresome, but sometimes you just have to be like the Energizer Bunny. You need to keep going and going and going and going…
Be clear on what your business represents and who your ideal client is. It may change over time, but at least you’re positioning yourself for what you truly love and eliminating potential confusion!
3. You’re All Over the Place
Are the things that you’re putting out there making sense? Do they align with each other? Or is your website look and feel radically different from your Facebook page? Are you creating content that aligns specifically with who your ideal client is and is it aligning with the rest of the content you are promoting? If you’re all over the place in what you’re putting out there, you’re going to have big problems appealing to a client when they aren’t sure what they’re supposed to be looking at. Don’t be creating content that isn’t about your core business or what you represent. You’ll only start attracting potential clients that may help you build your email list, but ultimately will never purchase anything from you.
Figure out fast what you want more of and what you need less of. If things are going in too many directions, decide the direction that your business needs to become successful. Don’t become your own bottleneck!
4. You Quit. Already.
I know how hard it can be to run a business. Building a business is even more difficult! Unless you’re one of those lucky few who capture lightening in a bottle, chances are you aren’t going to get it right the first time around. But… that doesn’t mean you can crawl under the covers and simply give up. Stay hungry! Think Big! Stay Productive and see the results crop up. You can’t rely on luck to build a solid business. Work on building your systems, target your ideal customer segment and get that train rolling again!
It may be just the right time to get those new skills, info and resources that you’ve been dragging your feet on!
Do you see yourself in any of this? How have you weathered the storm? It may be just the right bit of tough love that some of us may need, and I, for one, am never too proud to make sure my business is doing the best it can, not just for me, but also for my clients. Success is a result of the work we do each and every day, not just hoping for the best. Tweak things that aren’t working and remember… it’s a journey!